Are ADM really the biggest emarketing agency in Estonia?
Reading the news about the unsurprising but essentially positive merger between ADM and MRM at Best Marketing I was surprised to see this statement so prominent: “Eesti suurim e-turundusagentuur ADM Interactive…”
Mmm how is that defined I wonder?
ADM are well known for doing “website production work” and I imagine a large part of their revenue comes from that.
Where does one draw the line for an “e-turundus” agency?
If website production can be the main part of the revenue and email, social, search, analytics etc are a smaller part of the revenue then is it ok to call the agency an emarketing agency as ADM now label themselves?
And lets assume it is ok then surely that would mean Web Media were the biggest wouldn’t it? or maybe helmes? or another.
After all they do production work but also some “specialist emarketing” too.
ADM how do justify calling yourself the biggest emarketing agency in Estonia? And what proportion of your revenues are non production? Care to share?
Its a bold claim to call yourself the biggest, I would like to see you back up that statement.
If as an industry we can agree which services qualify as emarketing and which do not then we can have a way to benchmark each other.
If the consensus is that “all e related work” is now to be called e-marketing then so be it.
Debate? Event to discuss?