Altex now has three Google AdWords specialists
I’m now one of three Google Certified AdWords Professionals working at altex. My focus will be on Google AdWords and search engine marketing related business. We are running many Google AdWords campaigns with different budgets and goals and it’s proving to be very interesting.
I’m happy to notice that in three past months a number of active Estonian advertisers have emerged. Some of them are well written and positioned but some are taking the channel too lightly and leave so many possibilities unused. The typical Estonian AdWords advertiser is using only up to 50 keywords and runs only ONE ad with average CTR of barely 0,7%. This can be a lot higher when combined with multiple ads, better bidding and keywords and linked to statistics gathering by Google Analytics.
You can find more information and some tips from my article “Google AdWords eksportööridele” in march no of Kaubanduskoja Teataj
Since use of Google AdWords in Estonia has become a noticeable trend altex has tweaked our Search Engine Marketing training program so the focus now is more hands-on approach with practical advice. Next one will be on 29th of April. Read about it here
PS Contact me if you want a free 250 eek Google Adwords Voucher … ilmar at altex dot ee