Affiliate network Pay4results.eu that is operated by Altex Marketing participated in Baltic’s biggest technology conference LOGIN 2012. Tõnis Hinnosaar spoke about history of affiliate marketing, emerging trends in performance advertising, introduced latest developments in European Cookie Law and, most importantly, confirmed that we’re aware and ready for it.

In addition to the theoretical keynote, T. Hinnosaar gave out practical advices on successful planning of performance marketing strategy to more than 100 people in the audience. Audience consisted of some of our partners, but the majority of them were people representing new generation of entrepreneurs, agency representatives and advertisers.

“The attraction to performance marketing is clear to advertisers. Lack of education about the massive savings available to advertisers, especially by  media planning and buying agencies, who control most of the online advertising budgets, may be a significant factor why spendings in performance marketing haven’t yet reached to optimum in the Baltics. Also we at Pay4results.eu will try to educate the Baltic market even more” – concludes director of Pay4results.eu, Tõnis Hinnosaar.

Overall results of the conference and the trip were successful and we’re happy to say that our position in Lithuanian market has grown even stronger and will benefit our clients and partners.