altex teaching at Tallinn University Baltic Film and Media School
Altex is currently (March and April 2009) teaching at Tallinn University Baltic Film and Media School.
The course is called DIRECT, INTERACTIVE AND DATABASE MARKETING
The course contains different e-marketing related topics starting with the basic rules of creating a working website. Other topics can be divided between optimising and improving the website and promotional activities. Students will have to take a short test after each lecture which will be the base of passing the course.
Students will learn what matters in creating a successful website and how to drive targeted traffic to a website. Students, who have successfully passed the course will have a clear picture on what are the main areas of work and responsibility in order to build and maintain a successful website, how to optimise the website and campaigns and what are the different online promotion channels.
Basic rules of creating a working website.
Measuring the success of a website. Attracting people to a website.
Building organic search traffic. Adwords and the Google Challenge.
Search engine advertising.
Link building. Banner advertisements.
Usability testing and Morae.