How to create a business plan?

Creating a business plan for your company is not only necessary to get the funding you want (Enterprise Estonia, PRIA, banks), but above all it is something you yourself will need- to think properly through your idea of starting a new business.
Business plan is therefore a very practical document, which aims to work through the different parts of a business idea before you actually begin…

Altex ( at LOGIN 2012 conference.

Affiliate network that is operated by Altex Marketing participated in Baltic’s biggest technology conference LOGIN 2012. Tõnis Hinnosaar spoke about history of affiliate marketing, emerging trends in performance advertising, introduced latest developments in European Cookie Law and, most importantly, confirmed that we’re aware and ready for it.

In addition to the theoretica…

Start building your house from foundation or why should a webpage have content strategy?

Just as no builder will start building a house from foundation and without proper drawings, you should not start building your webpage without a proper plan. A proper plan about which pieces this webpage will consist of and how these pieces will fit together with one another.

Also with both, building a house or a webpage, it is useful to know, who are going to be using the rooms/reading t…

Tallinn Socialfest 2012 was informative and fun

Tallinn Socialfest 2012 happened on 1st of June and it was aimed at experienced social media
marketers. A combination of leading Estonian and International social media experts shared
their advanced knowledge and experience.

It was fun and informative and we hope all attendees got value. All presentation files are
available to everybody on Altex Marketing’s Slideshare account…

Bye bye Webmedia – Hello Nortal!

Webmedia Group and CCC Corporation to adopt a common name and image.

As of today, all subsidiary companies of AS Webmedia Group in Estonia, Lithuania, Serbia, Romania and Oman, and CCC Corporation in Finland, shall use a common identity – Norta…

Hasta luego, see you later, au revoir, nägemist

hasta luego, see you later, au revoir, nägemist

As most of you know by now I recently sold my majority Altex stake to my co-directors Andri Viiand and Tõnis Hinnosaar but I would like to share some of my thoughts and feelings on my future, the future of internet marketing in Estonia (and beyond) and what I have learnt whilst working at Altex.

Tallinn Socialfest 2012 is my last gig for a…

Most Estonian companies are wasting their time and money in social media

“Most Estonian companies are wasting their time and money in social media”

Controversial international social media marketing experts visiting Tallinn soon.
“From what I see, most Estonia companies are wasting their time and money in social media,” says Robin Gurney, moderator of Tallinn Socialfest 2012 a Baltic-Nordic social media marketing conference that is likely to caus…



Rahvusvaheline sotsiaalmeedia ja internetiturunduse konverents 1. juunil kl 11.00.

TALLINN SOCIALFEST 2012 (endise nimega Tallinn BlogFest) on suunatud eelkõige kogenud sotsiaalmeedia turundajatele, kes tahavad astuda järgmist sammu “edasijõudnute” tasemel.

Pakume Sulle võimalust tulla kuulama suurepärast valikut väga kogenud…

Tallinn Socialfest 2012 – International social media conference

The Nordic-Baltic social media and internet marketing conference takes place on the 1st of June 2012 in Tallinn, Estonia

TALLINN SOCIALFEST (formerly known as Tallinn BlogFest) is for experienced social media marketers who have already learnt and tested the basics and want to move on to a more advanced level.


A combination of leading…

Estonia’s First and Leading Internet Marketing Company Altex Marketing OÜ Has New Owners

Altex Marketing OÜ board members, Andri Viiand and Tõnis Hinnosaar, today became the majority owners of Altex Marketing OÜ following the successful purchase of 99.9% of the shares owned by co-founders Birgit Naur and Robin Gurney.

Robin Gurney said, “It’s been a wonderful ride the past seven years and I am enormously proud of the fact that Altex has been an innovator in the internet…

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