There is no point in attracting visitors if there is nothing there to engage them. A good export website is one with a clearly defined content strategy.
Assuming that you have already defined an export marketing strategy then maybe it’s time to develop an integrated approach that incorporates emarketing.
Which areas of export marketing strategy can emarketing support?
What’s hindering global e-commerce? It’s good for everyone.
So are international trade agreements helping or hindering progress?
Can Estonian farmers learn from the Japanese ’boutique fruit’ industry?
A successful website is one that focuses on the needs and desires of all the organisation’s stakeholders and not just the primary one (usually the sales prospect)
Does website demonstrate expertise and is it earning trust? How can you raise the online credibility of an exporter’s website?
E-business levels among Estonian exporters could be much higher but there are promising signs.