China, Trade & Usability
Response Time as Trade Barrier
One of the main reasons Baidu is winning search share in China over
Google, Yahoo, and MSN is that users complain that the foreign search engines are too slow.
Of course, it’s well-known that download times is a key factor in usability and that users prefer fast sites.
What’s less well-known is that the reason for the slow performance of the GYM sites is that the Chinese government has artificially reduced the speed of accessing sites outside China.
China should be reported to the WTO for restraint of trade for delaying foreign websites’ download times.
I strongly doubt that the State Department has anybody at the policy level who understands usability, so most likely nothing will happen.
With the growth of the digital economy, usability becomes an increasingly important element in determining which products and services customers choose to patronize.
This again means that trade negotiators to understand ways in which facilitate or undermine good user experience.
Source: Jakob Neilsen’s Alertbox