Email Marketing and Campaigns

Overview of Email Marketing and  Campaigns

Benefits of Email Marketing

Email Marketing uses well stated objectives and set goals. You should start by evaluating your offerings, determining targeted audiences, the content you want to share and your approach to call to action.

Email Marketing services and solutions support database integration, segmentation based offers and techniques for improving the effectiveness of outgoing messages.

Every time you send out an Email Campaign your software starts generating and gathering actionable data you can use to refine your approach and messages. You also can automatically collect and record information about product preferences linked to specific segments and customer behavior, without having to separately conduct an expensive market research.

Email promotions, campaigns and offers can generate immediate desirable actions: website traffic, sales, downloads, inquiries, registrations, etc. You can also choose sending informative emails or newsletters to promote offline stores or upcoming events, prepare the way for new catalogs coming out, build awareness, contribute to branding, strengthen customer relationships, build trust and cementing loyalty.

  • Targeted audience– You can drive and grow your web traffic and sales by creating and sharing segment oriented tailored content and information about your company or new products.
  • Clear, useful and analyzable result data– Trackable features show the success of your campaigns and allow A/B testing to maximize the impact.
  • Valuable communication channel– Your readers can always keep and conveniently revisit the information you have sent.
  • Promotes viral marketing– Emails can be forwarded and interesting offers can be shared with friends and acquaintances.
  • Cost effective marketing– Email Marketing offers extensive reach for a low cost, it is easy to use and allows quick delivery of large quantities of letters.
  • Creates and builds customer relationships– Influences brand loyalty and trust, encourages repeat purchases.


Related Services

In the terms of projects we usually compile the price offer and the work will be done according to the fixed project price. There is also available an hour-based consultancy.
  • Email Software Setup
  • Email Design
  • Online Advertising
  • Web Content Management
  • Market Research