Estonia: First search engine marketing event

I will be speaking at Estonia’s first ever search (engine) marketing event : Eturundus! 10 (our 10th emarketing event…applause…thank you)
My updated theme is:

Driving search engine users to your company website
My presentation and accompanying handout will outline some key points about search engine marketing:

1. Why search marketing is important … and difficult
2. How does search marketing work?
3. How do searchers behave?
4. How do your measure search marketing success?
5. How to define you search marketing strategy ?
6. How to sell a search engine marketing plan inside your company ?

Neti (the national search engine of Estonia), Google and Mobi (mobile marketing specialists) will be speaking too.
see you there ?

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