Estonian media advertising market growing fast

“According to preliminary data, the Estonian media advertising market grew 32% during the first quarter of this year, compared to the same period last year.

The Estonian media advertising world has grown used to double digit growth percentages because during the last year and a half the quarterly annual grown has not fallen below 15% but the 11th Riigikogu election campaign, which started in the end of the last year and culminated in the first quarter of this year, brought a noticeable amount of additional money for media channels. Internet and TV advertising inputs increased the most, the growth in print media was around 30% and the increase was the smallest in case of outdoor media, which was discarded in the end phase of elections. This quarter, 45% of all media advertising money went to newspapers, 28% to TV channels and the share of internet in media advertising market was already more than 5%, thus passing outdoor advertising, the share of which fell below 5% of the media advertising market”

Read more at TNS EMOR

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siim teller

I remember that in 2001 internetmarketing share was 1,9%. Nice growth but honestly, I would have hoped for more. Would be interesting topic for research (any university students here to pick this up?) why it increased so slowly when internet usage has really leaped during that time.

I’d blame un-innovative and stagnant internet media business that was content with the standard banner and occasional email burst. Very few people wanted to focus on this and really learn the market because it was much easier to sell the 30 second TV spot to the client and claim that they’ll get better return. Which, of course, isn’t the case.

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Robin Gurney

Jüri Kaljundi made some comments on this when I posted previously on the subject a while ago at

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