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Increasing Role of Video in Content Marketing

If you have doubts about video being the future of content marketing, think again. More than 1 billion unique users visit YouTube each month1 and, according to Cisco, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 20182.

Online video has become a key element for content marketing and small businesses who ignore it and think they can do their internet marketing strategies without it are dramatically reducing their potential reach.

If a picture is worth a thousand words, according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words or 3,600 typical web pages. No other form of web content offers the same level of audience engagement and emotional connection. According to Kickstarter, projects with videos succeed at a much higher rate than those without (50% vs. 30%)3.

The potential reach of a video is practically infinite. It is not required to have a big brand in order to reach big numbers of viewers and with today’s technology video content is less costly, easier to create and more effective then ever. Take the story of Stephen Cronk, a man who started a new winery in Provence and became famous for his 29-seconds video of how to open a wine bottle using a shoe. His video currently has almost 8 million views on youtube and this allowed his business to rapidly climb the market and to compete with its over 600 competitors in Provence.

Video marketing was key in 2014 and it is going to be increasingly more important in the upcoming years as Cisco estimated that online video traffic will be 55 percent of all consumer Internet traffic in 20164 business goal is, video can help you get there and it remains a powerful tool to reach new audiences and get more exposure.

1 http://www.youtube.com/yt/press/en-GB/statistics.html

2 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-
ip-next-generation-network/white_paper_c11-481360.html

3 https://www.kickstarter.com/help/faq/creator+questions#faq_41830

4 http://www.cisco.com/c/en/us/solutions/collateral/service-provider/ip-ngn-
ip-next-generation-network/white_paper_c11-481360.html

Giampietro Balia
Altex Experts Video Guru
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