Insane online advertising
If advertisers continue to spend money as they have been in the past they will fail and become victims of the recession. This is insane.
If they spend more money online as some are suggesting in order to get more eyeballs to their products and services they may fail even more spectacularly. If you just allocate budget to online more than you did in the past because everyone says it’s a good idea all you’re doing is following the herd. In reality you’re not doing anything different. Insanity again comes to mind.”
These wise words come from Steve Jackson but we feel as though we could have written them just the same.
Throwing good money after bad is not a solution. Its just desperate.
Think different. Be different. Measure. Innovate.