Internet advertising still growing fast in Estonia
According to TNS EMOR:
“Regardless of the falling market, there were also those, whose share increased: radio advertising witnessed an increase of 10%, outdoor media grew by 12% and internet was the one with the largest growth (26%).
Even though the growth rate of internet advertising has slowed down, it still represents the fastest growing media channel on the market.”
But we think that its even higher if you count internet marketing as opposed to internet advertising. Interest in usability, analytics, email, seo and all the other stuff that does not get on the TNS radar is booming.
Hei TNS why not start measuring spend on internet marketing?