Internet (advertising) to overtake outdoor in Estonia in 2007…and Radio in 2008
That’s whats going to happen if you extrapolate the latest figures from TNS EMOR.
The report states : “The turnover of Estonian media advertising market reached 1,355 billion kroons in 2006. The increase compared to 2005 was 18%.”
So 18% overall growth in one year but within those stats internet advertising grew 66% and outdoor “only” 25%.
If this year’s growth is at the same rate then 2007 will see an Internet spend of 109.56 Million Kroons and Outdoor will grow to just less at 105 Million.
NB I would like to know if TNS Emor’s internet figures basically are just about banner ads on the big sites (I suspect they are) or whether it includes email marketing, online PR and other internet “advertising” activities. It’s hard to believe that the overall budget share in Estonia is still only 5% but it is..but it’s rising 🙂
NB2 Also if this rate of growth continues into 2008 then Internet advertising will overtake Radio around Summer 2008. End of year extrapolated figures for 2008 show Internet with 181M and Radio with 144M