In a recent previous post I talked about Lois Kelly’s visit to Estonia.

Well, the result was a blog post from her which has, perhaps not surprisingly, “started a conversation”.

“It’s pretty wild to think that most States and cities in the US – which are still stuck on looking for catchy tag lines and not-so-fresh “identities” to attract tourists and industry just got trumped by little old Estonia. (Las Vegas being the most notable exception.)”

Check it out