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Marketing in a Recession – key points

Marketing in a Recession – key points

Traditional media budgets under pressure
Advertising spend is shifted more to internet
Reduced budgets = hunt for better return on advertising investment.
Internet advertising spend predicted to increase by double digit % (in proportion to other media)
Online marketing touches diverse and ever growing audience.
Careful targeting is important, as “big splashes” waste.
Positive online interaction with a brand gives room for branding campaigns.

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Robinsh —

It’a a changing time for the advertisers and consumers in terms of digital marketing and online promotion, after 2-3 years this medium will lead in comparison with other media sources.All the companies are moving towards this new and viral market in a very low and working budget. 

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