Online Marketing Strategy

Online Marketing Strategy Overview

Online Marketing Strategy Benefits

Online Marketing Strategy should be consistent with the overall marketing goals and current marketing efforts of your business. The brand and image of a business are vital to its success. Strong brands and online credibility generate customer trust, which is particularly important in e-commerce where there are often concerns over privacy and security.

First of all it is vital to identify your target market and audience, so it is possible to create a strategy that delivers the right messages, to the right people, at the right time, in the most effective way, by understanding all requirements and expectations.

Then you need to categorize and set objectives and goals to the e-marketing activities you plan to undertake and calculate the returns you expect to make from your investment.

Then can be chosen the most appropriate e-marketing mix and e-marketing activities, to help achieve the stated objectives and determine the the tactics for implementing the selected e-marketing activities.

It is important to build feedback mechanisms that give you regular reviews, so you have constant access and means to assess the success of undertaken e-marketing activities. As a website is important contact point with customers, it can be used for collecting versatile information that contributes to building successful long-term customer relationships.

Online Marketing Strategy should also cover the decision on the right software and technologies to use. For example if you plan using email as an integral part of your online marketing plan, then you need to make sure the technology you choose is compatible with all your marketing and creative visions.

Instant targeted global reach– you can reach anyone, anywhere in the world, provided they have Internet access. Find new markets and compete globally for only a small investment.

Cost-benefit ratio– well thought out and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Trackable, measurable results– email marketing or banner advertising makes it easier to verify how effective your campaign has been. You can obtain detailed information about customers responses to your advertising, and assess the effectiveness of your campaigns.

24/7 marketing– with a website your customers can find out about your products and make purchases even if your office is closed.

Personalization– refine your customer profiles, make them feel appreciated and market effectively just to them.

Creative campaign possibilities– online marketing lets you create interactive campaigns using music, graphics and videos, games, quizzes, etc.

Better conversion rate– your customers are always only few clicks away from completing a purchase, all you need to influence them is creating the right online marketing strategy.


Related Services

In the terms of projects we usually compile the price offer and the work will be done according to the fixed project price. There is also available an hour-based consultancy.
  • Online Public Relations
  • Campaign Creative Strategy
  • Online Media Planning
  • Web Content Management
  • Email Marketing
  • Search Engine Marketing