Online Public Relations

Online PR Overview

Benefits of Online PR

Online PR involves activities aimed towards influencing media, communities and audiences using Online channels. This includes Search Engines, blogs, news search, forums, discussion threads, social networks and other Online communication tools.

Brand reputation monitoring, assessment and management is also one of the focus areas. To get the brand recognition you want and to make your message heard, amplified and talked about, you have to integrate social media and Online marketing with your other marketing channels.

When a company wants to be more visible or share news of developments, activities or events, one of the ways do this is to send out press release. Press release published by media outlets will have your name and website link provided within it, helping you to benefit through SEO and Linkbuilding. Besides getting you to stand out in your line of industry, it will also help you to solidify your brand voice, credibility and to direct more traffic to your website through network of favorable publications.

  • Increases traffic to your website.
  • Creates, amplifies and raises brand awareness.
  • Online PR contributes to Search Engine Optimization by helping to generate links guiding to your website and enhances websites authority.
  • Provides an opportunity for improving customer relations by allowing a company to directly engage with individuals interested in their brand or product.
  • Provides a platform for communicating information to target audiences
  • Manages and monitors the feedback from Online and Offline marketing activities.


Related Services

In the terms of projects we usually compile the price offer and the work will be done according to the fixed project price. There is also available an hour-based consultancy.
  • Online Strategy
  • Online Media Planning
  • Copywriting
  • Google AdWords
  • SEO
  • Linkbuilding
  • Web Credibility