Recently we organised the first search engine marketing conference in Estonia and the headline speaker was Petri Kokko, Finland & Sweden Country Manager.

Anyway Petri’s visit seemed to attracted Estonian journalists’ attention (no surprise really) despite the fact that Petri’s core message:

Experiment
Engage
Reinvent

is something we, at altex, have been banging on about for quite a long time.

Here are the links to some of the stories (in Estonian):
Postimees
Äripäev
Ärileht

also worth mentioning is this commentary from Best Marketing