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SHAPING THE FUTURE OF CLASSIFIEDS WORKSHOPS

SHAPING THE FUTURE OF CLASSIFIEDS” takes place in Tallinn, Estonia on 13-16 MAY 2009

Altex and Trinidad Consulting have been commissioned to deliver two workshops at this international conference organised by the the International Classified Media Association

GOOGLE ANALYTICS WORKSHOP
It will include looking at the latest Google Analytics developments and a review of the key tracking metrics plus an analysis of several classified sites to identify areas ripe for improvement.

Facilitator: Tõnis Hinnosaar, Partner and Member of the Board, Altex Marketing

USABILITY WORKSHOP
Just a few seconds of frustration at poor navigation or bad design can lead a user to quit your site forever. They represent valuable potential customers for your advertisers.
This workshop will help delegates to understand the principles of good usability, and how you can increase time spent on your site by users.

Facilitators: Hegle Sarapuu, Interaction Designer, Trinidad Consulting and Carol Tikerperi, Research and Project Manager (Altex Marketing)

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