Website Content Strategy Package
Just as no builder will start building a house from foundation without proper drawings, you should not start building your web page without a proper plan. A proper plan about which pieces this web page will consist of and how these pieces will fit together with one another.
Website Content strategy involves identifying the type of content that will best enable you to communicate and strengthen and achieve your online goals.
As a result of Content Strategy work, the client will receive a birds eye view of their planned website, its proposed functionalities, key messages and proposed site structure.
Content strategy also serves as a road map for further developing your site in long term.
Altex uses an in-house content strategy creation methodology that has been proven successful over the years with a large number of websites, webshops and portals of different scale.
The package includes:
- Master Content Table
- Mapping your target groups
- Existing content analysis
- Interviews with main stakeholders (up to 3)
- Competitor analysis (up to 3)
- Developing key messages for each target group
- Proposed site structure
- Content strategy summary
- Project administration.
Delivery time: 2 weeks