Socks, socks and more socks
Now you might think a post about socks has little to with online marketing or export but how wrong you would be.
This is about both 🙂
Morten Kirckhoff: From 2000-2005, he was CEO and Founder of the website, 10socks.com. (BTW His awards include a Cyber Lion Grand Prix (2000), a Gold Cyber Lion, a European Adtech Award, a Gold European Adtech Award, a Gold Bųrsens e-trade award and an A&AD Award. He was a finalist at The One Show…) I know this because Morten spoke recently in Estonia and we wrote about his speech in our newsletter.
So anyway, check his website selling socks
Now, a new entrant on the scene in this highly competitive export market of business socks.
Welcome to the fray….Socks for sir!
These “new kids on the sock-block” have taken their content strategy a bit further than the Morten-mini-direct-selling-machine.
This is what I like to see. Entertaining and educational content strategy that makes you engage deeper with the brand.
“Bravo” I say to those clever guys at Rubber Republic.
Watch out Morten, these guys mean business, your stranglehold on the online sock market is under threat.
It is great to know now that international business people have two quality sock providers online.
Questions…will this competition drive the price of socks down? Will we see a rush of “me-too” operators hit the market? When will the Chinese take notice?
Have I been in the sun too long and why am I blogging about socks when I have a tonne of work to do?
and hey Morten and Chris . I think maybe I found a potential customer for you, Mr Papageorgio ! 🙂