Category

b2b

B2B Digital Marketing Trends

Forrester Research suggests that the recession is advancing B2B digital tactics and B2B digital marketing budget trends are positive for 2009:

“What a difference a year makes. Compared with our year-end 2007 study, the outlook for business-to-business (B2B) marketing budgets is, not surprisingly, dire. Facing budget reductions of 23% on average, most marketers try to fend off deeper cuts w…

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