Category

credibility

Estonian Exporters Losing Millions Online

Back in 2005 I wrote a post about website credibility – its an area close to my (professional) heart.

Estonian exporters who have English language content on their websites need to pay close attention to a recent article on BBC which reported that poor spelling is a serious problem for the online economy and comments that “a single spelling mistake can cut online sales in half.”

I would go…

Stakeholder Centric Websites

A successful website is one that focuses on the needs and desires of all the organisation’s stakeholders and not just the primary one (usually the sales prospect)

Export Website Credibility

Does website demonstrate expertise and is it earning trust? How can you raise the online credibility of an exporter’s website?

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