Where are you in relation to social media marketing?
On the slope of enlightenment?
Full of over-ambitious expectations?
In the trough of disillusionment?
Or on the plateau of productivity?
The answer is one of the above.
its quite normal and explained well by Gartner’s Hype Cycle
Personally I am generally on the slope of enlightenment but the trough of disillusionment still raises its ugly…