Category

search marketing

Volvo focus on digital marketing (SEO and social media)

Volvo restructures marketing budget to focus on digital

Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.

The Swedish car brand has appointed Mindshare to manage its search optimisation, social media and online PR accounts full-time, having previously worked with the media…

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