Search engine marketing process

Repeat after me. Search engine marketing (SEM) is not just a technical process.

Over the past 13 years of doing this internet marketing stuff I have seen many technical SEO approaches and it seems in Estonia that many web development agencies relate to search marketing challenges as purely technical issues. They are not.

There are far more things to consider when a company is looking to tak…

Volvo focus on digital marketing (SEO and social media)

Volvo restructures marketing budget to focus on digital

Volvo has restructured its marketing budget to focus more on natural search and social media in a bid to reinforce its ‘Life is better lived together’ brand positioning.

The Swedish car brand has appointed Mindshare to manage its search optimisation, social media and online PR accounts full-time, having previously worked with the media…

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