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Tallinn Socialfest 2012 was informative and fun

Tallinn Socialfest 2012 happened on 1st of June and it was aimed at experienced social media
marketers. A combination of leading Estonian and International social media experts shared
their advanced knowledge and experience.

It was fun and informative and we hope all attendees got value. All presentation files are
available to everybody on Altex Marketing’s Slideshare account: http://www.slideshare.net/altex

Here’s a link to some photos of the day: http://picasaweb.google.com/altex.album/TallinnSocialfest2012ByAltexMarketing

Moderator, Robin Gurney, after the event:
“Social media marketing (or whatever you call it)- still the old rule applies, 50% works but
which 50%? Never forget your audience: simplicity wins, creativity rules and content is king.

There is an interesting McKinsey report (for those who like management consultancy
viewpoints): How social technologies are extending the organisation:
http://www.mckinseyquarterly.com/High_Tech/Strategy_Analysis/
How_social_technologies_are_extending_the_organization_2888

Important to measure and analyse returns. Do not do social for social sake – plan it carefully,
be strategic, and be in it for the long term. Business owners should test and learn to find out
where to direct their efforts. They should allocate 5%+ of marketing budget to testing new
platforms and see which one works best.

The future is mobile. Everything will be optimised for mobile, everything will be accessed
through a mobile device and m-commerce will be the norm, not the exception.

And last but not least – thanks to you and all the other people who were there on the day. It was
great.“

Thanks to all the people who were there on the day. Special thanks to Tallinn Socialfest 2012
sponsors Sokos Hotel Viru, Estonian Air and EKNK.

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