Why banner ads don't work?
From time to time people ask why their banners ads don’t work.
Well there is no simple answer but actually I am more surprised when people say there banners DO work..
But anyway apart from the obvious answer of terrible creative here are a few more pretty obvious (but then again people do keep asking so…) reasons:
– Ads not relevant: The content of the banner ad is not relevant to the viewer and not “compatible” the page on which it is seen.
– Too much flashy graphical imagery makes it look like an ad and mostly viewers are interested in content not ads. Contextual ads work better. Text is powerful.
– Bad positioning on the page. When the ad is placed too far away from the “interesting” page content. Try placing text links or banners/buttons in or near the page content.